Saturday, 19 November 2011

Vote With Your Feet

'Tesco has triggered outrage by ending its support for the Cancer Research 'Race for Life' while deciding to sponsor Britian's largest gay festival.' This was the shocking message relayed in the Daily Mail in this past week.
Britian's largest supermarket chain Tesco has had a ten year association with Cancer Research helping them raise millions of pounds to help research a cure for a disease that will effect 3 out of 10 Britons. However, shortly after dropping their support for the cancer charity they announced their decision to support London's Gay Pride Festival. So rather than helping research a disease that will effect millions of people they have decided to support a group that represents less than 1% of Britain's population.
Many Christian groups are calling on Christians to boycott Tescos to send them a message that this decision is unacceptable. I for one agree with this sentiment and will be 'voting with my feet' by allowing them to carry me elsewhere for the weekly shop. I don't mind saying that my annual spend in Tescos, including Groceries and Fuel, would run into the thousands.
Just think, if tens of thousands of Christians went elsewhere with their hard earned money, the impact it would have on Tescos profit margins. You might think, what difference will it make if I boycott them? I would say, 'every little helps'.